All businesses face marketing challenges, though trusted technology advisors operate in competitive markets. How will your MSP or telco firm differentiate itself from the competition? Getting leads, communicating your unique value proposition to a specialized audience, and building trust with current and future clients are among top challenges that many businesses face. Read on to learn more about using multiple channels to meet these challenges.
Starting with Strategy
How will you communicate your unique value proposition, whether it is steady client support, seamless content delivery, or something else? First of all, targeting your ideal customer is essential. Second, communicating your value proposition plainly to decision makers not versed in technical language is vital. What is your ideal customer seeking to do? Maybe keeping their network up to date, or finding a collaboration and communication platform for remote workers. Beyond this, whatever services or products you offer, how will you establish trust and partnerships with clients?
Using Multiple Tools to Communicate Your Offerings
Once you have your ideal customer in your sights, what tools will be part of your strategy? Quality content should be the cornerstone of your efforts, content that will communicate your value and at the same time be engaging and interesting. Some channels include:
- Content marketing: Quality content that clearly communicates your services and addresses what clients are dealing with, can help position you as a thought leader in the industry. This can include blogs, whitepapers, and articles. Original and syndicated content can both be helpful. Be sure to include case studies and testimonials, showing how you’ve already served clients.
- Email marketing: Sharing a regular email newsletter with a list of carefully chosen recipients (quality over quantity) gets your brand in front of new and established clients.
- Professional website: This involves building and maintaining a compelling website that tells your story. That includes the availability of information and assets to facilitate the sales process.
- Local listing: Allocating some of your marketing efforts toward managing your local listing to help promote your company’s visibility and generate leads, which you can then pursue with quality content about your unique offerings.
Building Trust with Partners
Building and maintaining trusting partnerships with customers is part of marketing your MSP or Telco services. Being available, reliable and protecting customer data all contribute to maintaining trust with clients. Email marketing, for example, generates data that needs to be protected. Part of building and maintaining trust is transparency with data handling as well as compliance with data regulations.
More than about simply getting leads, your marketing efforts can position you as a trusted thought leader and partner with clients. For further assistance, contact ClikCloud today.