A secure website is a cornerstone to protecting the brand of your business. Your digital presence speaks for you, telling your company story. Protecting your website from cyberthreats, along with protecting your reputation and protecting customer trust, are all vital. Read on to learn how to protect your website against threats, thereby preserving your brand, customer trust, and your business itself.
Protecting Against Common Threats
Multiple threats endanger your website and hence your brand’s reputation. Phishing emails can carry malware, including the ability to distribute ransomware. Unprotected, your website could even become a hub for distributing ransomware to visitors’ devices. Another threat is a Distributed Denial of Service (DDoS) attack, wherein illegitimate traffic inundates your website and makes it unavailable. This can result in downtime, costly in terms of revenue and customer confidence. Your brand’s reputation is at risk if you can’t get up and running quickly.
Keeping Your Website Secure
So, what to do? There is plenty you can do to protect your brand and customer trust. First, keeping your website content manager, such as wordpress, up to date can minimize exploits from getting through in the first place. Also, make sure your website sends a message of trust by implementing SSL as an indicator that unauthorized changes occur on your website. What’s more, putting your site behind a Web Application Firewall (WAF) can protect your site from unintended and malicious off shore bad actors who may try to take your site down by generating an overwhelming barrage of automated visits.
Should your website get compromised by bad actors, having a backup of your website helps you get up and running quickly and available to visitors. Conducting periodic security scans will also provide insights on your domain’s health. Your brand’s reputation can only benefit from you being available and dependable in the face of challenges.
Protecting your brand also involves protecting customer trust and safeguarding sensitive data. For help protecting your brand and ensuring your company’s future, contact ClikCloud today.